Monthly Archives: February 2012

Finding the best place to locate your business

Case Studio: location of a drinks or ice-creams sales point in Lebrija, Andalusia, Spain.

Parks and gardens usually give us an atmosphere away from the hustle and bustle of the city, its traffic, etc… Some customers want to have rest inside a city, a place to go where they can get some relax.

This means we must take advantage of a relaxed mind when installing a business on a park. Our target has in these places a receptive mind on a low stimulating state (no noise, ligths, shops, leaflets, double-parked cars..), and, in a park, people want to enjoy their spare time.

Geomarketing Laws:

Zero Law “only the marketing that pivots on the territorial analysis, is a real marketing” First Law “everything is related to everything else, but near things are more related than distant things” (Waldo R. Tobler) The principle advocated by Tobler